go-to-market (GTM)

campaign

Content

Your GTM Strategy Deserves Better Than Corporate Buzzwords
You've built something cool.
Something that matters.
Something that deserves better than "We're excited to announce..."
So how do you know if you need content?
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Rolling out platform updates? You need content.
Launching a new product? You need content.
Rebranding your company? Yep, you need content.

Whatever your next big move is, content is the glue that brings it all together.

What We Bring to the Table:

12 Weeks. Complete Launch Content Package.

1
Deep Dive & Strategy

We start by figuring out what makes your product, brand, or update unique. We’ll chat with your team, dig into your goals, and build a content roadmap that aligns with your vision.

The Core Content

Think eBooks, guides, or reports—the big stuff that makes your brand look as smart as it is. This isn’t just one-and-done content. It’s the kind of material that drives your campaign and keeps delivering long after the launch.

2
3
Supporting Content

We’re talking follow-up articles, deep dives, thought leadership, and customer stories. Basically, all the pieces that keep your audience hooked.

Social & Launch Prep

The final push is all about making sure your launch actually lands. We'll create a month of social posts that start conversations, not arguments. And wrap it all up in a launch playbook that makes sure nothing falls through the cracks.

4

Frequently Asked Questions

What exactly is GTM campaign content?

GTM (Go-to-Market) campaign content is the strategic messaging, assets, and materials that support a product launch, platform update, or rebrand. It’s everything from foundational content (like eBooks or reports) to supporting articles, social media, and a launch playbook that ensures your message reaches the right people.

Why do I need content for my GTM campaign?

Because launching something new isn’t just about announcing it, it’s about making sure the right people hear about it, understand it, and care. Strong GTM content fuels demand, positions your brand as the go-to solution, and keeps your audience engaged long after the launch.

What does the typical timeline look like?

We run a 12-week process to make sure your content doesn’t just get done—it gets done right.
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‍Month 1: Strategy & Planning
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✓ Week 1: Kickoff call to lock in goals, priorities (ToF, MoF, BoF), and review internal docs.
✓ Weeks 2-3: Conduct interviews, dig through materials, and build the Client Guide + Editorial Strategy.
✓ Week 4: Finalize the strategy, outline cornerstone content, map out distribution, and confirm additional SME interviews. Content turnaround kicks off four weeks after this call.

Month 2: Content Creation

We produce your cornerstone content and schedule any final SME interviews needed for supporting pieces.eded for supporting pieces. Week 8 - Your cornerstone content is delivered.
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Month 3: Execution & Distribution

Refine long-form content, integrate distribution elements, and finalize all deliverables.

How do you ensure it’s aligned with our audience?

We take a structured approach to ensure your content resonates with the right people:

» We analyze your audience’s needs – We interview your team, review existing insights, and map out audience pain points.

» We focus on the right themes – After our discovery phase, we recommend 3-4 key themes that align with your audience’s interests.

» We create content across three levels:
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» Tactical (here's how to do xyz)
» Strategic (why you should rethink your approach to abc)
» Conceptual (here's how we think x is going to transform y).

How do you tailor content to my brand?

We don’t do generic. We take the time to interview your team, dig into your product, and understand your unique positioning before we create anything. Every piece of content is built with your audience, voice, and objectives in mind.

Can you work with our internal marketing team?

Absolutely. We collaborate closely with your marketing, sales, and product teams to ensure content aligns with your overall strategy. Think of us as an extension of your team, handling execution so you can focus on the bigger picture.